The way events are being put together today are far different than ten years ago. With technology rapidly advancing, event planning is easier and more convenient than ever. I want to point out a few trends that experts feel will be used more in 2013.
Branding and Strategy
It's all about coming up with the right strategy that works well with your brand identity. Building your brand to gain a positive reputation is one of the most important places to start.
Technology
As with anything else, technology is taking over. There will be no need for the use of paper in the near future when it comes to planning an event. With tablets, smartphones and many others, technology is another major way in helping out the industry. It can make anything easier, from managing meetings to
Decor & Atmosphere
Enough with the seated dinners that tend to become boring because you're seated with people you don't even know. The new trend has buffet style dinners so people can get up and mingle. This helps the atmosphere become more relaxed. Let's not forget about decoration and location. According to Meeting Minds, "location is key." Also, being able to add personalization and guest participation help. I mean, who doesn't love a random photo booth?
Funding & Budgeting
Saving money is something that is going to continue to be a trend. The only problem is that event's will cost money. One example of a solution is to either take your event (usually meetings) down the virtual path, or work extra hard to make your event so appealing, that people won't mind spending the money.
Local & Green
Lastly, in today's society, going Green seems to be a growing trend in every industry. So it's no surprise the event industry is climbing on board. An example of this would be serving healthier and organic items to eat. Staying local is
also part of this category because people don't have to travel as far. This saves from using gas in their cars or flying.
These are just a few trends that I found. The list will continue to grow as the event industry will be around for a long time. You can also find this information at the link below. The sites also includes other event planning information.
Pictures:
I was reading your blog post about trends to help plan an event for 2013. I am not an event planner, but most business owner and most regular people will eventually have to plan an event at one time or another. I agree with mostly everything you say, but I want to elaborate on that. I really believe technology has made it easier on business and paper will probably be a thing of the past, making proceeding less expensive and communicating with staff. You can be in another country and visually approve of a project your subordinate is working on.
ReplyDeleteI do not agree with the buffet style makes people get up but I don’t think it makes you mingle. Some a lot of people enjoy the idea of being served. If you want people to mingle, food is not the way to do it, activities are.
Again I like this topic; planning in any aspect is key to any business success.
As for your blog layout, when I first opened it, it was awesome; the background pics and lights caught my attention. The whole layout is very professional; I would believe your blog has been running for years; and making income. Good Job.
What a great idea for a blog. This blog is incredibly trendy and professional looking. I find the layout and design very appealing to look at and find that the content is extremely relevant and helpful. I would like to see a few more links within the text of your blog to direct me to examples of each trend. But overall, amazing job!!
ReplyDeleteErica